Getting Nailed: Bottling up Gender Stereotypes

FeminismGlockoma is just a newborn feminist blog. But with some TLC, I’ll help it grow strong enough to confront a circus of mature topics that’ll get your mind revolving like the Giant Ferris Wheel at the amusement park. I’ll burst your bubble and maybe I’ll even piss someone off.

Come fly with me on our way up, and let’s call out the scum of the Earth as we dip it low. Opinions run full circle without getting winded – I hope you can keep up.

Since the frequency of updates on my feminist blog have been lackluster, I’ve spent some time brainstorming what subjects I’d like to address in near-future posts. After a barrage of lighting bolts and some thunderstorms, I came up with a few.

Whetting Your Appetite for Upcoming Main Courses

  • Singled Out – Unfair negative views of single women compared to the positive image of your typical bachelor
  • Hairy Situations – Why does society expect women to be virtually hair-free when the majority of men flaunt their forests?
  • Pooping Plastic – Understanding the rise of plastic surgery & its lacerations on women’s long-term self-image
  • Sex Sells Sellouts – The unfortunate reliance on womanly wiles & the Casting Couch to climb the corporate ladder
  • Being Nice Is a Sign of Lacking Personality – Is this statement true? Does the modern woman really need to be mean & nasty?
  • A Wrinkle in Time – Investigating anti-aging products & the unreal search for the Fountain of Youth

GlockomaNow that I have your attention, let’s get on with the show. Curtains, up! Spotlight, on! Glocks in hand!

GlockomaThe first thing I want you to sink your teeth into is the Big Bad Beauty Industry. It huffs and it puffs…and it shamelessly perpetuates gender stereotypes with conniving marketing tactics!

This isn’t anything ground-breaking, but if we become more conscious of it when we view their commercials and print ads, maybe we won’t be so willing to take it quietly.

But it’s too vague and overwhelming to tackle the entire beauty industry – I need to pick apart one facet. How about nail polish? Can you get down with that?

My stash is now at over 150 bottles, and I’m always reading the latest blogs to find out what the next hot shit is. Needless to say, I’m pretty passionate about nail colour!

Would You Rather Raise a Fist or a ‘Pink’y in the Air?

Glockoma

Browse through your local beauty store or look online. Check out the spectrum of polishes available to you. You’ll have an overwhelming number of sheer nudes, traditional pretty pinks, a heaping pile of reds or burgundies, some flirty purples, and a few beautiful blues.

Now look for yellows, greens, and dark grays. Much harder, no? The message we’re getting here is that girls and women are “supposed to” like Mommy-dearest pinks, barely-there soft colours, and/or red sex-kitten hues.

Just like TV sitcoms try to jam gender roles down our throats, the nail-polish companies seem to want to push the sales of a clear set of hues they deem ‘feminine’. Reds and pinks are their favourites. While I have nothing against those colours, I do find it a major yawn fest to see the exact same boring pink/red released in so many new seasonal collections. We’ve seen it before! At least give it a twist like a matte finish or holo glitter!

What’s interesting to note is that ever since Sephora by OPI introduced the unique mushroomy stunner last fall that was Metro Chic, female consumers simply went ballistic! The average woman actually embraced this atypical colour. Even to this day, it keeps selling out, and you’ll find pathetic peddlers trying to milk the cash cow on eBay by auctioning off bottles for profit.

Since then, nailphiles everywhere have rushed out to get China Glaze’s green-glittery Emerald Sparkle, Essie’s surprising blue-creme Mesmerize, and OPI’s taupe You Don’t Know Jacques. Even shy violets took the plunge and reveled in those crazy summer neons like Essie’s Funky Limelight! (And c’mon, we’re all seriously lusting after the rare and discontinued dark-green Zulu by NARS.)

Oh, how it’s a sign of the times! I hope we continue to see an explosion of these non-traditional  colours season after season. Whatever the impetus was for the beauty industry doing a handstand and producing them is worth investigating.

Could it be that more women are getting tired of being force-fed gender stereotypes even when it comes to the makeup they choose to wear? Maybe modern women are flipping off the cosmetic companies and demanding originality.

Ahhh…It’s a good day for feminism!

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