You’re a smart woman who’s been loyal to the same company for several years. You’ve worked your ass off and given it your best shot. But the pay stinks like a rotting carcass.
So you make your way to the boss’ office, mentally preparing a convincing argument as to why you deserve a promotion. Directly asking for what you want shows initiative. What else should you do to get ahead in today’s tough job market? Douche, apparently.
Thanks to Brooke (a reader who left me a comment and link in my previous post), I found out about a terrible Summer’s Eve ad published in the October issue of Women’s Day magazine. Larry Knowles from AolNews did a great job of dissecting the idiocy of the ad, but I’m going to weigh in, too.
Seriously, this ad is so backwards, the ‘genius’ marketing team probably still thinks the denim-on-denim look is still trendy. Wake up! It’s 2010! I mean, haven’t you watched the movie, Pleasantville? Progressive thinking works, people!
The ad features a large photo of a confident smiling woman in a business suit with her arms crossed. You can take her seriously. And the heading in large green letters says: “Confidence at Work: How to Ask for a Raise”. Oh, goody – we’re going to find out some great tips for career advancement, right? Wrong. Dead wrong.
The first oh-so-practical tip for “getting your mind in the right place” is to “start with your usual routine and all the things you do to feel your best, including showering with Summer’s Eve Feminine Wash or throwing a packet of Summer’s Eve Feminine Cleansing Cloths into your bag for a quick freshness pick-me-up during the day.”
We Interrupt You Now for a Major WTF Moment
According to the ad, when asking for a raise, my mind should be on my cooch. Hmm. Double hmm. Shouldn’t I be concentrating on reasons why I deserve the job? Unless I’m a porn star or I work for some lowlifes who promote women based on booty-call performance, I don’t think my vagina will be a discussion topic.
Sure, lots of ad campaigns magnify fears and insecurities, but I think it’s wrong to suggest that women should worry about whether or not their feminine odour is offensive when they have their mind set on asking for a raise. Some marketing pigs only care about turning their wallets into a stuffed turkey with gravy.
Maybe Summer’s Eve should team up with Charmin. I can see it now: “Confidence at Work: How to Break the Glass Ceiling”. The practical tip would be to “start the day off right with a feminine wash. And don’t forget to wipe your bottom well after Number 2 using soft Charmin toilet paper because you already deal with enough shit at work.”
Shame on Summer’s Eve for not having the common sense to put the brakes on this ad before it went public. And shame on Women’s Day magazine for giving the middle finger to its readers.